About Us
we are a dynamic digital marketing agency based in Tasmania, dedicated to helping businesses thrive in the ever-evolving online world. With a team of skilled professionals specializing in SEO, social media marketing, and WordPress web development, we are passionate about delivering results that matter.
Who We Are
We are a dynamic digital marketing agency based in Tasmania, dedicated to helping businesses thrive in the ever-evolving online world. With a team of skilled professionals specializing in SEO, social media marketing, and WordPress web development, we are passionate about delivering results that matter
Our Mission
Our mission is simple: to empower businesses to grow and succeed through innovative digital marketing strategies. We focus on building a strong online presence for our clients, driving traffic, generating leads, and ultimately boosting sales. We believe in creating tailored marketing solutions that reflect the unique identity and goals of each business we work with.
What Sets Us Apart?
- Personalized Approach: We don’t believe in cookie-cutter strategies. Every business is unique, and so is our approach. We take the time to understand your brand, your target audience, and your specific goals, crafting custom solutions designed to meet your needs.
- Data-Driven Strategies: At Kraken, we blend creativity with analytics. We use advanced tools and data-driven insights to ensure that your campaigns are not only creative but also effective. Every decision we make is backed by real-time data, helping us refine and optimize strategies for maximum impact.
- Full-Service Digital Expertise: From search engine optimization (SEO) that boosts your site’s visibility to social media marketing that connects you with your audience, to WordPress development that builds high-performing, user-friendly websites—our services cover all the digital bases.
Our Mission
Our mission is simple: to empower businesses to grow and succeed through innovative digital marketing strategies. We focus on building a strong online presence for our clients, driving traffic, generating leads, and ultimately boosting sales. We believe in creating tailored marketing solutions that reflect the unique identity and goals of each business we work with.
Our Vision
Our vision is to be the driving force behind businesses' online success by empowering them with innovative, data-driven digital marketing solutions. We aim to become the go-to digital marketing partner for businesses, not only in Tasmania but across Australia and beyond.We envision a future where businesses of all sizes can harness the power of the digital landscape to reach their full potential, achieving sustainable growth.
Who We Are
We are a dynamic digital marketing agency based in Tasmania, dedicated to helping businesses thrive in the ever-evolving online world. With a team of skilled professionals specializing in SEO, social media marketing, and WordPress web development, we are passionate about delivering results that matter
Our Mission
Our mission is simple: to empower businesses to grow and succeed through innovative digital marketing strategies. We focus on building a strong online presence for our clients, driving traffic, generating leads, and ultimately boosting sales. We believe in creating tailored marketing solutions that reflect the unique identity and goals of each business we work with.
What Sets Us Apart?
- Personalized Approach: We don’t believe in cookie-cutter strategies. Every business is unique, and so is our approach. We take the time to understand your brand, your target audience, and your specific goals, crafting custom solutions designed to meet your needs.
- Data-Driven Strategies: At Kraken, we blend creativity with analytics. We use advanced tools and data-driven insights to ensure that your campaigns are not only creative but also effective. Every decision we make is backed by real-time data, helping us refine and optimize strategies for maximum impact.
- Full-Service Digital Expertise: From search engine optimization (SEO) that boosts your site’s visibility to social media marketing that connects you with your audience, to WordPress development that builds high-performing, user-friendly websites—our services cover all the digital bases.
Our Story
Founded in 2020, Kraken Marketing Solutions was born out of a desire to help local businesses in Tasmania grow through smart, effective digital marketing strategies. What started as a small team with a big vision has grown into a full-service agency, proudly serving businesses across a range of industries. We’ve built our reputation on our ability to deliver high-quality, results-oriented solutions with a personal touch.
Our Core Values
- Innovation: We stay ahead of the curve, constantly adapting to the latest trends and technologies to ensure our clients remain competitive in the digital space.
- Transparency: We believe in open, honest communication. You’ll always know what we’re doing, why we’re doing it, and how it’s benefiting your business.
- Results-Driven: Our success is measured by your success. We focus on delivering measurable results that align with your business objectives.
The Platforms We are Specialized In
Facebook Marketing
With over 2 billion users, Facebook is one of the most powerful platforms for businesses. We help you tap into this vast audience with targeted ad campaigns, engaging posts, and strategic content that drives results.
Instagram Marketing
Instagram is a visual-first platform that allows brands to showcase products and services creatively. We create stunning visuals, engaging stories, and interactive posts that captivate your audience and build your brand’s identity.
LinkedIn Marketing
For B2B businesses, LinkedIn is an essential platform. We help you grow your professional network, engage with industry leaders, and promote your services through targeted LinkedIn ads and organic posts that position your brand as a thought leader.
Twitter Marketing
Twitter is a platform for real-time engagement and conversation. We manage your Twitter account by sharing relevant content, interacting with followers, and leveraging trending hashtags to increase your brand’s visibility and engagement.
YouTube Marketing
Video content is one of the most powerful tools in social media marketing. We help you create and optimize YouTube videos that engage your audience, promote your brand, and drive traffic to your website or store.
Pinterest Marketing
Pinterest is perfect for businesses with visually appealing products. We create pin-worthy content that drives users to your website, increasing traffic and sales, especially for eCommerce brands.
Our Social Media Marketing Services includes
1. Social Media Strategy Development
We begin by creating a customized social media strategy tailored to your business goals. Whether you want to increase brand awareness, generate leads, or boost sales, we develop a plan that identifies your target audience, key platforms, and content strategy to achieve your objectives.
2. Content Creation and Management
Content is king in the world of social media. We design and create engaging, high-quality content that resonates with your audience. From eye-catching graphics and videos to informative articles and posts, we ensure your social media feeds are filled with content that represents your brand and encourages engagement.
3. Social Media Advertising
We help you reach a larger, more targeted audience through social media advertising. Our team creates and manages ad campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter to ensure you reach the right people at the right time. We focus on maximizing your budget and driving results, whether it’s website traffic, lead generation, or sales.
5. Influencer Marketing
Looking to collaborate with influencers? We connect your brand with relevant influencers who can help you reach a larger audience and build credibility. By leveraging influencer marketing, you can tap into their established followers and drive awareness and engagement for your business.
6. Social Media Audits
We analyze your current social media presence to identify what’s working and what needs improvement. Our social media audits review your content, engagement metrics, follower growth, and competitor landscape to ensure your strategy is aligned with your business goals.
7. Analytics and Reporting
Tracking the success of your social media efforts is key to refining your strategy. We provide detailed reports that show the performance of your campaigns, including follower growth, engagement rates, website traffic, and conversions. This data helps us optimize your strategy for ongoing success.
Our Process
1.Discovery & Strategy
Every successful campaign starts with understanding your business inside and out. We take the time to learn about your brand, target audience, and specific goals—whether you're looking to grow brand awareness, increase sales, or foster customer loyalty. From this, we craft a custom social media strategy that’s tailored to your unique business needs. This strategic plan outlines which platforms to focus on, the type of content that resonates with your audience, and the best tactics to achieve measurable results.
2.Content Creation
Creating engaging and relevant content is key to capturing your audience’s attention. Our creative team produces high-quality, on-brand content—from stunning visuals and videos to compelling posts and stories. We ensure that every piece of content speaks to your audience's interests and encourages them to interact with your brand. Our approach blends creativity with strategy, ensuring your content not only looks great but also drives meaningful engagement and supports your business goals.
3.Execution & Management
Once your strategy is in place and the content is ready, we handle the execution with precision. We manage all aspects of your social media accounts, from scheduling posts to actively engaging with your audience in real time. Our team ensures that your brand remains visible and relevant, consistently delivering the right message to your followers. By staying on top of trends and interacting with users, we keep your audience engaged and invested in your brand.
4.Monitoring & Optimization
Social media is constantly evolving, and so should your approach. We continuously monitor your social media performance, tracking key metrics like engagement, follower growth, and conversion rates. Using data-driven insights, we make ongoing adjustments to optimize your strategy, ensuring that every campaign is performing at its best. This continuous optimization helps us maximize results and achieve your long-term business objectives.
Why to Choose Kraken Marketing Solutions
- Expert Team - Our team of social media specialists has extensive experience in managing successful campaigns across various industries. We know what works and how to engage your target audience.
- Tailored Strategies - We don’t believe in one-size-fits-all solutions. We create customized strategies that are aligned with your unique business goals, audience, and brand identity.
- Results-Driven Approach - We are focused on delivering tangible results. Whether it’s increasing followers, driving website traffic, or generating leads, we track and measure our efforts to ensure your social media marketing achieves your goals.
- Transparent Reporting - You’ll always be in the loop with how your campaigns are performing. We provide regular updates and detailed reports that show the metrics that matter to your business, allowing you to see the ROI of your social media investment.
200+
Successful Campaigns
500k
Followers Engaged
98%
Client Retention Rate
5+ Yrs
Industry Experience
Our team of professional SEO experts is the perfect partner for a successful business partnership.
Testimonials
SEE ALL“We’ve looked at a lot of SEO solutions but these guys were always the clear favorite. They have the right strategy and they’ve been awesome to work with.”
“We have a constant flow of new leads thanks to this amazing SEO company. They gave us all the tools to convert leads into customers.”
Frequently Asked Questions
The best platforms for your business depend on your target audience and goals. For example, Facebook and Instagram are great for building brand awareness and engaging with a broad audience, while LinkedIn is ideal for B2B marketing. Our team will assess your business and industry to recommend the most effective platforms for your strategy.
Consistency is key! Posting regularly keeps your brand top-of-mind for your audience. The ideal frequency depends on the platform and your business’s goals, but we typically recommend posting 3–5 times a week. Our team will manage the schedule to ensure consistent and engaging content.
Absolutely! With the right strategy, social media can be a powerful tool for lead generation and driving conversions. By using targeted ads, engaging content, and optimized calls to action, we can attract potential customers and guide them through the buying process.
The cost of social media marketing varies depending on your goals, the platforms you want to focus on, and the level of service you need. We offer flexible pricing plans based on your business’s unique requirements. Contact us for a customized quote!
While some results, like increased engagement, can be seen in the first few weeks, it typically takes 3–6 months to see significant improvements in lead generation and conversions. Social media marketing is a long-term investment that builds momentum over time.
